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OverviewToday's leading expert on corporate communication shows global companies how to create a communications strategy for the crucial Indian market A vital resource for all global companies that do business in India, this guidebook shows you how to create a marketing communications strategy specifically for the ever-changing and crucial Indian market. Written by renowned corporate communications expert Paul Argenti, Strategic Corporate Communication presents a complete game plan that you can follow for both internal and external communications. Full Product DetailsAuthor: Paul DO NOT USE Argenti DO NOT USE , Paul A ArgentiPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Dimensions: Width: 15.80cm , Height: 3.20cm , Length: 23.60cm Weight: 0.664kg ISBN: 9780071549912ISBN 10: 0071549919 Pages: 360 Publication Date: 16 October 2008 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Unknown Availability: Awaiting stock  Table of ContentsReviewsAuthor InformationOver the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouth’s Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business School’s Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tuck’s Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review. Tab Content 6Author Website:Countries AvailableAll regions |
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