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9781959029991

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""Stop Wasting Research is a must-read for anyone who wants to see their organization's research have a real impact on product development."" --Jenny Blackburn, Vice President of User Experience, Google Deep Mind ""Stop Wasting Research brilliantly helps product organizations turn dormant customer insights into actionable strategy--a must-read for any product leader."" --Antonia Landi, Product Operations Coach & Consultant ""Stop Wasting Research explodes the idea that managing research knowledge is only about building a library or repository. In this first-of-a-kind book, Burghardt redefines the field and offers an abundance of practical ideas for transforming scattered research into a dynamic resource for insight-hungry stakeholders."" --Kate Towsey, strategic advisor, author of Research That Scales, and founder of the Cha Cha Club ""Stop Wasting Research is an essential guide for unlocking the full value of customer insights within your organization--it's a solid blueprint that will help you turn research, both old and new, into a lasting competitive advantage."" --Zach Cordier, Director of Operations, Nimbly Research ""A vital resource for anyone looking to power innovation, amplify the voice of the user, and inspire insights into ideas. If you've been wondering how to build the gold standard in research repositories and influence, this book is it."" --Danielle Teska, Executive UX Design & Research Leader, Salesforce, formerly Amazon and Chewy ""Burghardt delivers an actionable framework that researchers, product partners, engineers, analysts, designers, and others can use to improve their relationships with each other and increase impact. Great read that allowed me to reflect and create a plan for my own work!"" --Kerstan Cole, Senior Manager of Data Science & Quantitative UXR, ServiceNow ""Essential read: shifting from fragmented research to sustainable insight ecosystem, fueling UX professionals to tackle business challenges with clarity."" --Shuo-Hsiu Hsu, Design Governance, AIRBUS ""The blueprint I wish I'd had years ago--equipping leaders to build organizations where customer insights are seamlessly integrated into culture and decision-making."" --Michael Nguyen, Head of Customer Intelligence at Enterpret, former Research & Strategy Leader at Figma and Asana

Author Information

Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that most every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems. Jake helps organizations drive product value, outcomes, and quality by: Extracting more impact from existing research assets Achieving a useful mix of new research in collaborative communities of practice Integrating insights into crucial product decisions Jake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon's Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including ""new space"" engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading. Contact Jake at: www.linkedin.com/in/jakeburghardt/

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