Overview

From private investors to fund managers, we are all subject to the same patterns of thought when it comes to the stock market. These Heuristics can lead to a crash, boom or bad investment. Business Psychology is an important factor when investing, because business psychology deals precisely with such errors in thinking. Many investors analyse companies, right down to the smallest detail, and know every business figure by heart. In doing so, they forget who is making the actual decision: The person who is getting certain misjudgements. In this book, you will learn how to deal correctly with all the information available on the financial markets and take note of potential pitfalls that await you in your investment decision. It is the right combination of business valuation and psychology that makes a successful investor. Exciting insights from stock market psychology are waiting for you. What to expect from the book? Over 20 different errors of reasoning (Heuristics) relating to the stock market Valuable tips listed for you after almost every chapter Scientific content simplified: For private investors and fund managers A checklist of decision errors Use the business psychology for more success when investing!

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