Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Author:   Michael A. Cusumano (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
Publisher:   Oxford University Press
ISBN:  

9780199218967


Pages:   388
Publication Date:   16 September 2010
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)


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Author:   Michael A. Cusumano (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
Publisher:   Oxford University Press
Imprint:   Oxford University Press
Dimensions:   Width: 16.20cm , Height: 2.60cm , Length: 24.10cm
Weight:   0.720kg
ISBN:  

9780199218967


ISBN 10:   019921896
Pages:   388
Publication Date:   16 September 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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<br> [The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms. --Strategy+Business (named a 2011 Best Business Book)<p><br>


[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms. --Strategy+Business (named a 2011 Best Business Book)


"""[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms.""--Strategy+Business (named a 2011 Best Business Book)"


Author Information

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.

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