Overview

Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time. It’s often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential. Covering ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation. You’ll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action.

Full Product Details

Author:   Andy Bass
Publisher:   Pearson Education Limited
Imprint:   Pearson Business
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.50cm
Weight:   0.358kg
ISBN:  

9781292341118

ISBN 10:   1292341114
Pages:   280
Publication Date:   27 April 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Table of Contents 1. The Seductive idea of a Saviour 2. Why We Undervalue What We Already Have 3. How to Start with What You Have 4. Lesson One: Recombine existing elements so they create more value 5. Lesson Two: Let the world teach you 6. Lesson Three: Attend to what actually happens 7. Lesson Four: Discover the few things that really make the difference 8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational 9. Lesson Six: Use very plain words to describe what you want 10. Lesson Seven: Bring customers inside 11. Lesson Eight: Take charge of stories about ‘Them and Us’ 12. Lesson Nine: Don’t drive change: Release it

Reviews

'Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc 'Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare) 'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy 'Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Sai d Business School, University of Oxford 'The world needs inspired leaders who excel at finding and releasing potential. Andy's book Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO Forums

‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare)   'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy ‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Saïd Business School, University of Oxford   ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book   Start With What Works  is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO Forums

Author Information

Andy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world’s top businesses including Deutsche Bank, Aon, L’Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.

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