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9780645911602

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"""This book is better than Google if you are up at night wondering how to take the steps to founding your own business."" - Asja Svilans, SPARK Deakin ""A must-read for first-time entrepreneurs. It offers clear, concise and actionable insights that can be applied to achieve real outcomes in the real world."" - Ashwin Ramachandran, Sapyen"

"""Sangeeta Mulchandani's Start Right: How to Pick a Winning Business Idea and Make It Successful offers a structured and insightful approach to entrepreneurship, neatly divided into three core sections: ""Mindset,"" ""Strategy,"" and ""Execution."" This clear segmentation allows the author to delve deeply into each topic, offering comprehensive guidance to the reader. The book's charm lies in Mulchandani's ability to simplify complex concepts, making it accessible to a wide range of entrepreneurs, from novices to more experienced business owners. Mulchandani begins with the fundamentals, gradually building up to more intricate aspects of running a business, such as client management, organization, and addressing common entrepreneurial pitfalls. Her writing style is approachable, characterized by straightforward language and an engaging use of business terminology. This makes the book not only a practical guide but also an educational tool for readers unfamiliar with business jargon. A notable strength of the book is the incorporation of Mulchandani's personal journey in the world of business. By sharing her own experiences, the author adds a relatable and human dimension to the narrative. This personal touch provides readers with practical business insights alongside valuable life lessons. The anecdotes about her experiences in business, education, and family life are particularly effective, making complex concepts more understandable through her direct and candid storytelling. Start Right is enriched with various lessons that extend beyond the business realm, emphasizing the importance of adaptability, such as the concept of unlearning to relearn. Mulchandani effectively uses relatable scenarios to illustrate these points. The discussions on customer understanding and marketing are bolstered by coherent text, clear diagrams, and tables, which aid in comprehension. The blend of business advice and narrative makes Start Right: How to Pick a Winning Business Idea and Make it Successful an ideal resource not only for startups, small and medium enterprise owners but also for anyone aspiring to step into the entrepreneurial world. One of the most impactful quotes from the book, ""Planning for profit is one of the most valuable things you can do,"" encapsulates Mulchandani's practical and forward-thinking approach to business."" - Literary TitanRating: 5/5 ★★★★★ ""Start Right is a clearly written guide for early-stage entrepreneurs. Sangeeta Mulchandani has condensed many lessons from her years of business experience and her educational journey into a practical and useful handbook. The book helps entrepreneurs learn how their hope and passion can be realised through a practical, step-by-step process. Highly recommended."" - Kwanghui Lim, Associate Professor, Melbourne Business School ""This book is better than Google if you are up at night wondering how to take the steps to founding your own business. If you take the lessons on board and do the work, you will be forging a great path for yourself and save yourself the time and heartache of the many mistakes and pitfalls we have all experienced in business."" - Asja Svilans, Events & Operations Lead, SPARK Deakin ""This is a must-read for first-time entrepreneurs; it offers clear, concise and actionable insights that can be applied to achieve real outcomes in the real world."" - Ashwin Ramachandran, Co-founder, Sapyen"

Author Information

Sangeeta Mulchandani is a third-generation entrepreneur, who left her 15-year corporate leadership career to build her own startups and become a business strategy mentor, coach, trainer, and speaker. As the Founder of Jumpstart Studio, Mulchandani works in a hands-on fashion with early-stage entrepreneurs, to turn their ideas into commercial successes. With degrees in IT, accounting, and entrepreneurship, as well as years of experience leading multi-million-dollar projects, Mulchandani has deep insight into every aspect of business building, from concept to execution, and from leadership to finance.Born and raised in India, Mulchandani started her career in Africa and is now based in Melbourne, Australia. She is an avid traveller, has visited and worked in 41 countries, and speaks four languages. She brings a global perspective to her work and believes that entrepreneurs have the power to create a better world for the future. She works with prestigious organisations like LaunchVic, the University of Melbourne, Melbourne Business School, RMIT University, and Startup India, where she designs and facilitates startup accelerator programs, teaches the foundations of entrepreneurship, and mentors hundreds of early-stage founders every year.

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