Overview

"START FOR SUCCESS: ""what it truly takes to plan and grow a successful start-up,"" Elite Business Magazine Why do some start-ups succeed and others fail? How do other entrepreneurs get past fear, raise funds, win customers, deal with seemingly impossible challenges? Start for Success sets out to answer these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid. All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe. If you are thinking of starting a business, this book will help you take that step forward. It will give you courage and help you start out right. If you are already growing your business, Start for Success will challenge you to re-evaluate the existing foundations in every aspect of your business to then move forward with confidence. The entrepreneurship journey will always be a roller-coaster ride of the unexpected, but Start for Success will help give you practical, relevant insights to navigate each step forward successfully."

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9781739191009

Table of Contents

Reviews

This book is probably the most honest, straightforward entrepreneurship book I have ever read, Joao Fernandes, BuzzStreets Packed with practical advice that I had to learn through trial and error. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program Rachel Watkyn, Tiny Box Company This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights Duane Jackson, serial entrepreneur This book reveals what it is really like, and what it really takes to create and grow a successful start-up. I wish I had this book when I started out on my entrepreneurial journey 25 years ago. Steve Bolton, Bolt Partners Whatever stage you are at, it will offer reminders of your journey so far and prompts to re-evaluate your current thinking. This is an authentic picture of entrepreneurship, its ups and downs and how entrepreneurs negotiate the challenges along the way. Elite Business Magazine. What I loved about Start for Success was the practical application of stories to clarify actionable lessons. The lessons described reflected my own experiences as an entrepreneur, as well as many I wish I had learned before I launched Papa & Barkley! Adam D Grossman, Founder Papa & Barkley An easy, supportive and uplifting read that is very relevant in these times. Merlie Calvert, Farillio Limited

"""This book is probably the most honest, straightforward entrepreneurship book I have ever read,"" João Fernandes, BuzzStreets ""Packed with practical advice that I had to learn through trial and error. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program"" Rachel Watkyn, Tiny Box Company ""This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights"" Duane Jackson, serial entrepreneur ""This book reveals what it is really like, and what it really takes to create and grow a successful start-up. I wish I had this book when I started out on my entrepreneurial journey 25 years ago."" Steve Bolton, Bolt Partners ""Whatever stage you are at, it will offer reminders of your journey so far and prompts to re-evaluate your current thinking. This is an authentic picture of entrepreneurship, its ups and downs and how entrepreneurs negotiate the challenges along the way."" Elite Business Magazine. What I loved about Start for Success was the practical application of stories to clarify actionable lessons. The lessons described reflected my own experiences as an entrepreneur, as well as many I wish I had learned before I launched Papa & Barkley! Adam D Grossman, Founder Papa & Barkley ""An easy, supportive and uplifting read that is very relevant in these times."" Merlie Calvert, Farillio Limited"

Rachel Watkyn, Founder of Tiny Box Company Where was this book when I needed it?! When I started my first company this book would have been invaluable. It is packed with practical advice. I am going to bulk buy and hand out to any new entrepreneurs on my mentorship program. Steve Bolton. Founder Bolt Partners This book reveals what it is really like - and what it really takes - to create and grow a successful start-up. Practical, jargon-free and easy to digest.. I wish I had this book when I started out on my entrepreneurial journey 25 years ago! Duane Jackson serial entrepreneur There are many books written about starting and growing a business, so what makes this one different? This book sweeps away the mystery and enigma surrounding entrepreneurship and replaces it with practical guidance and insights, Joao Fernandes Founder BuzzStreets This book is probably the most honest, straightforward entrepreneurship book I have ever read Merlie Calvert, Founder Farillio Limited. A cornucopia of relatable founder stories, heart-warmingly narrated and sprinkled with pragmatic guidance and peer-to-peer advice on all the most important entrepreneurial experiences - the good and the bad. An easy, supportive and uplifting read that is very relevant in these times. Keshni Morar Founder Investable Business Made me rethink the way I approach mentorship and building my own business. From conception to initial public offering, this book provides a bird's eye view of what Founders can expect at every stage, and a few antidotes for good measure. Ben Legg - Co-founder Portfolio Collective Jan Cavelle has pulled together the most comprehensive, practical 'how to' guide for founders. Every founder will find something useful in it. Adam D. Grossman Founder Papa & Barkley The lessons described reflected my own experiences as an entrepreneur, as well as many I wish I had learned before I launched Papa & Barkley!

Author Information

Jan is an author and writer on start ups and early scale ups. Her first book was Scale for Success, Bloomsbury 2021 and Start for Success, 2023, aims to help both aspiring and growing entrepreneurs everywhere.She draws from her own career, founding and sometimes growing small businesses so is completely familiar with the challenges involved. She describes herself as on a continual learning journey with the entrepreneurs she speaks to for her books and articles across the globe.She has always been passionate to encourage and support other entrepreneurs and has been involved in many campaigns. She was chosen as one of the first 50 women to represent the UK in the European Union on one of these.Her writing is know for both a direct style and total authenticity.

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