Overview

This title covers everything you ever wanted, or needed to know about starting and running your own coffee bar. The world may seemingly be full of Starbucks, Costa, and Coffee Republic, but there's still scope for the budding entrepreneur to start and run a boutique coffee bar or tea shop. A comprehensive guide to what to expect when owning and operating this type of business, this already bestselling title includes advice and information on everything from choosing a unique identity to making and serving coffee, espresso, and tea. Fully revised and updated to include many of the new ideas that have re-energized the business in the last few years, ""Start & Run a Coffee Bar"" not only provides expert advice on the basics, including buying and maintaining the right equipment, and how to roast beans and make great coffee, it also shows owners how to offer customers extra benefits such as free Wi-Fi access, loyalty cards, and for-sale product lines such as fair-trade and organic teas and coffee.

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9781770400351

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Tom Matzen & Marybeth Harrison have successfully run a number of small business, including fast-food outlets, a language school, and several coffee bars.

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