Overview

Being successful in the catering industry takes more than just a passion for food and the ability to whip-up a tasty dish - it requires hard work, dedication, planning, excellent management skills - and more planning. ""Start & Run a Catering Business"" offers expert tips on everything you need to know to plan your career as a caterer - from attracting clients to making a profit, guaranteed recipes to table decorations. This fully revised and updated edition also includes information on using the internet to help improve both the culinary and commercial aspects of your catering business, planning and organising events, purchasing supplies and equipment, and choosing the right image. Accompanied by a free CD-ROM with fully customisable worksheets and checklists, this is a must-have volume for anyone who dreams of running their own catering business.

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9781551807362

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George Edrosh has more than 20 years experience running a small, but high-end catering business. He also works as cookery teacher, food scientist, and food writer.

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