Overview

In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that ""it's not just a game anymore"".

Full Product Details

Author:   Phil Schaaf
Publisher:   Prometheus Books
Imprint:   Prometheus Books
Dimensions:   Width: 15.50cm , Height: 3.00cm , Length: 23.00cm
Weight:   0.680kg
ISBN:  

9781573920193

ISBN 10:   1573920193
Pages:   355
Publication Date:   01 October 1995
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It's Not Just a Game Anymore.

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