Overview

This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.

Full Product Details

Author:   Vanessa Ratten (La Trobe University, Australia)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.406kg
ISBN:  

9781839828379

ISBN 10:   1839828374
Pages:   192
Publication Date:   25 August 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Chapter 1. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective; Vanessa Ratten.  Chapter 2. More than a New Business: A Theology of Play for Sport Entrepreneurship; Nuria Toledano.  Chapter 3. Sport leadership for entrepreneurial project management; Vanessa Ratten.  Chapter 4. Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland; Dominik Lukas Knaus and Thorsten Merkle.  Chapter 5. Sport knowledge spillovers; Vanessa Ratten.  Chapter 6. Sport entrepreneurship and entrepreneurial ecosystems; Vanessa Ratten and Marthin Nanere.  Chapter 7. Sport startups: The role of networking; Vanessa Ratten.  Chapter 8. Sport data analytics and social media: A process of digital transformation; Vanessa Ratten.  Chapter 9. The motives of singles and non-singles for marathon running: a comparative analysis; Ewa Malchrowicz-Mośko and Adrian Lubowiecki-Vikuk.   Chapter 10. The predictive power of economic policy uncertainty at the UEFA football countries ranking: An empirical investigation; Lazaros Ntasis and Konstantinos Koronios.  Chapter 11. Sport entrepreneurship education; Vanessa Ratten and Esha Thukral.  Chapter 12. Sport, health and lifestyle entrepreneurship: Case studies; Esha Thukral and Vanessa Ratten.

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Author Information

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe University in Melbourne, Australia. She is a recognised expert on entrepreneurship and innovation with a specific focus on sport entrepreneurship and technology innovation. She has authored a number of books, including Entrepreneurship and Innovation in Smart Cities (2017), and Frugal Innovation (2019). In addition, she has edited more than 20 books, including Knowledge Spillover-based Strategic Entrepreneurship (2017), Sport Entrepreneurship and Innovation (2016) and Transformational Entrepreneurship (2018).

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