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OverviewJan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members. Full Product DetailsAuthor: Jan BierwaldPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 2014 ed. Dimensions: Width: 14.80cm , Height: 1.00cm , Length: 21.00cm Weight: 2.404kg ISBN: 9783658053178ISBN 10: 3658053178 Pages: 163 Publication Date: 07 May 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsOnline Innovation Communities.- Factors Influencing Community Member Behavior.- Community Members‘ Contribution Focus.ReviewsAuthor InformationJan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector. Tab Content 6Author Website:Countries AvailableAll regions |
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