Overview

Is it a coincidence that you're reading these words now? Is it luck, probability, random chance? Perhaps the things you need to pay attention to find their way into your awareness at just the right time. Maybe, contained somewhere in this book is an idea that unlocks a thought that unlocks the next exciting chapter for your business. When good ideas are communicated effectively, their magic is amplified. That's what great design can do. And this book will help you to achieve great design. If you already have a business or you're thinking of starting one, this book was written for you. I'll tell you everything you need to know about design for your business, using language you understand. I'll tell you the secrets that designers don't want you to know, as well as the things they wished you did know - the things that make working together better. The simple advice contained within, is the kindling that will allow those creative sparks to fly.

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9781662941771

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Who is the man behind the words, the holder of the brain that imagined into existence the book you're contemplating reading? And does it really matter? Could Chat GPT have written it just as effectively? The edge that Simon Francis has over his Ai counterpart is not his years of senior-level experience as Design Director of a global branding agency, designing compelling identities for multimillion-dollar banks, international resorts and some of the biggest brands in Africa and the Middle-East.Nor is it the decade he spent as founder and Creative Director of a successful graphic design agency in Cape Town where he built powerful brands for clients around the world.No, his one-up is undoubtedly his heart. He has one. And he cares passionately about helping you to achieve better design, so that your brand will thrive long into the future. In fact, throughout his professional career it has been the thing he's enjoyed most - breaking down the design process for clients to achieve more exciting results.The words in the book were written not as a response to someone's input request. They came from the inspired brain of a human, fuelled by passion and presented with love, just for you.

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