Overview

This book studies the space tourism value chain from the perspective of demand research of space tourism. It echoes the progress of tourism demand research by tourism experts, avoids the shortcomings that arise when general tourism research methods are applied to space tourism research, and constructs innovative demand research ideas for space tourism. In the book, ten questions and one suggestion are put forward for space tourism demand research as the main discussion content of each chapter. As a demand research monograph, tourism scholars, marketing scholars and economists can understand the content of this book very well. But for all those concerned with space tourism, this book can be read to review the general tourism theories. The book makes extensive use of systematic literature review methodology, which can be used as an effective reference for research. This book opens up new dimensions for demand studies in the context of space tourism.

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9789819510795

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Prof. Peng has established research track records in the greater China regions, including the Chinese Mainland, Hong Kong SAR, Macau SAR, and Taiwan. He is a Professor at the City University of Macau and has devoted himself to studying sustainable space tourism since 2021, with good publications and research awards. He was a visiting Professor at Nankai University and The Hong Kong Polytechnic University. He was the chairman of the Department of Hotel Management at Minghsin University of Science and Technology in Taiwan. He was a visiting scholar at the University of Pittsburgh, USA; RWTH Aachen University, Germany; University of Strathclyde, U.K.; and Syracuse University, USA. Among many academic and scholarly contributions, He has contributed his teaching and research in space tourism and won awards to recognize his teaching achievements. His papers have been published in peer-reviewed international journals and conferences. He also wrote five books and got five patents. Wu Yize is a PhD student majoring in International Tourism and Management at City University of Macau. He is conducting research related to demand, service design, and the value chain of space tourism. His papers have been published in peer-reviewed international journals and conferences. Dr Bo Wendy Gao holds the position of Associate Professor at the Faculty of International Tourism and Management, City University of Macau. Her research interests include destination marketing, cultural tourism, service quality in hospitality and tourism, smart tourism, and medical and wellness tourism. Her research has been published in leading tourism journals.

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