Overview

Music revenues are predicted to hit $131 billion by 2030 according to Goldman Sachs. Soundstorm analyzes the business and culture of the modern music ecosystem as it straddles unprecedented growth and unforeseen challenges in the ever-evolving digital age. Through a collection of essays, 22-year-old Saransh Desai-Chowdhry narrates his experience as a multicultural product of modernity, exploring his individual relationship with music and the insights of artistic and commercial trailblazers, including... Blu DeTiger, recording artist, bass virtuoso, and TikTok star Amanda Petrusich, Staff Writer at The New Yorker Nick DeMasi, Data Scientist at Spotify and Manager of Juletta and Ishan Jason Lipshutz, Senior Editor of Music at Billboard Magazine... and more! Optimistic in the face of uncertainty, Desai-Chowdhry tells his coming of age story through the lens of music. Contextualizing the global music ecosystem's most pressing problems and possibilities, he imagines musical landscapes of the future. Inspired by essayists from Water & Music's Cherie Hu to The New Yorker's Jia Tolentino, he bridges the gap between art and commerce with nuance. By understanding the context that surrounds music, can we develop systems that better serve artists, listeners, and business leaders alike?

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9781636766287

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Reviews

Here is what I value about Saransh Desai-Chowdhry's way of looking at music, which is frequently his way of looking at the world: he does not settle for polemics, complaints, either/or propositions. He doesn't need them. In his writing, youth and experience aren't at odds. He's a participant in mass culture (K-pop, TikTok, polyliths and oligopolies, resistance movements and mood-algorithms), and uses journalism, criticism, and theory to help him clock the depth of his participation; he is joyously immersed in pop and can still render its mechanisms. - Ben Ratliff, Author of Every Song Ever, Former Critic at The New York Times, and Grammy nominee Witty, edifying, and graciously personal, Desai-Chowdhry's words provide a refreshingly engaging and honest take on how music and all that it encompasses can be both a haven and a hurricane. Soundstorm is simply a treat. - Gigi Martinez, Writer and Contributor to NBC New York Soundstorm's themes connect quite beautifully: ecosystems and growth, growth and capitalism, commerce and consumption. Desai-Chowdhry demands that we pay attention to the links between the past and present stakes of music. There is an insistence throughout these essays that we broaden our scope and stop looking at the symptoms of a problem in the hopes of finding an explanation. - Francesca Walker, Columbia University English Graduate Soundstorm is a skillful blend of industry analysis, cultural criticism and personal recollection. It is a great read for industry newcomers and seasoned professionals alike who seek to understand a well-informed Gen Z perspective. - Giulia Delle Femine, Music Publishing Professional and Founder of Clear Wallet Desai-Chowdhry provides a unique, insider view into the music industry, its definition of success, and its most pressing challenges. It's an important and extremely well-written read for those seriously considering getting into the music space either as artists or entrepreneurs. - Gabriela Naumnik, Co-Founder and CEO of LiveRoom Media A much-needed, thoughtful exploration into the modern music ecosystem. Desai-Chowdhry takes us through his stories and intricacies to help us reflect on how we approach music today. - Wooseok Ki, Author of K-POP: The Odyssey Soundstorm beautifully illustrates the magnetic appeal of music as a force that connects people. This celebration of musical culture reminds all music lovers why we love the art of sound. - Hunter Wolff, Fashion Designer and Multidisciplinary Creator

"""Here is what I value about Saransh Desai-Chowdhry's way of looking at music, which is frequently his way of looking at the world: he does not settle for polemics, complaints, either/or propositions. He doesn't need them. In his writing, youth and experience aren't at odds. He's a participant in mass culture (K-pop, TikTok, polyliths and oligopolies, resistance movements and mood-algorithms), and uses journalism, criticism, and theory to help him clock the depth of his participation; he is joyously immersed in pop and can still render its mechanisms."" - Ben Ratliff, Author of Every Song Ever, Former Critic at The New York Times, and Grammy nominee ""Witty, edifying, and graciously personal, Desai-Chowdhry's words provide a refreshingly engaging and honest take on how music and all that it encompasses can be both a haven and a hurricane. Soundstorm is simply a treat."" - Gigi Martinez, Writer and Contributor to NBC New York ""Soundstorm's themes connect quite beautifully: ecosystems and growth, growth and capitalism, commerce and consumption. Desai-Chowdhry demands that we pay attention to the links between the past and present stakes of music. There is an insistence throughout these essays that we broaden our scope and stop looking at the symptoms of a ""problem"" in the hopes of finding an explanation."" - Francesca Walker, Columbia University English Graduate ""Soundstorm is a skillful blend of industry analysis, cultural criticism and personal recollection. It is a great read for industry newcomers and seasoned professionals alike who seek to understand a well-informed Gen Z perspective."" - Giulia Delle Femine, Music Publishing Professional and Founder of Clear Wallet ""Desai-Chowdhry provides a unique, insider view into the music industry, its definition of success, and its most pressing challenges. It's an important and extremely well-written read for those seriously considering getting into the music space either as artists or entrepreneurs."" - Gabriela Naumnik, Co-Founder and CEO of LiveRoom Media ""A much-needed, thoughtful exploration into the modern music ecosystem. Desai-Chowdhry takes us through his stories and intricacies to help us reflect on how we approach music today."" - Wooseok Ki, Author of K-POP: The Odyssey ""Soundstorm beautifully illustrates the magnetic appeal of music as a force that connects people. This celebration of musical culture reminds all music lovers why we love the art of sound."" - Hunter Wolff, Fashion Designer and Multidisciplinary Creator"

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