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OverviewFull Product DetailsAuthor: Ferdinand MountPublisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Continuum Dimensions: Width: 15.60cm , Height: 3.20cm , Length: 23.80cm Weight: 0.523kg ISBN: 9781399421881ISBN 10: 1399421883 Pages: 320 Publication Date: 11 September 2025 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Not yet available ![]() This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsMount’s canvas is far broader and more densely crowded than is indicated by this brief review. There is much to agree with in the book…Again and again he refutes the doomsters and the naysayers, and does so with good humour, warmth and wit. -- John Banville * The Times * Mount is absolutely gripping when he writes about the historical backlashes against sentimentalism. * Telegraph * Soft is a compassionate, compelling and entertainingly eccentric survey of collective psychology and the madness of crowds. -- Frances Wilson * TLS * [An] erudite, immensely entertaining book...Mount makes for a delightful guide. * Literary Review * Highly readable... Splendidly readable...written with his characteristic verve and style, Mount’s book...is timely. * Financial Times * [An] erudite, immensely entertaining book… I have seldom read a work of cultural history that made me laugh out loud as frequently as this one did… * News Beep * Mount is absolutely gripping when he writes about the historical backlashes against sentimentalism. * Telegraph * Soft is a compassionate, compelling and entertainingly eccentric survey of collective psychology and the madness of crowds. -- Frances Wilson * TLS * [An] erudite, immensely entertaining book...Mount makes for a delightful guide. * Literary Review * Highly readable... Splendidly readable...written with his characteristic verve and style, Mount’s book...is timely. * Financial Times * [An] erudite, immensely entertaining book… I have seldom read a work of cultural history that made me laugh out loud as frequently as this one did… * News Beep * Author InformationFerdinand Mount was Political Editor of The Spectator and Editor of The Times Literary Supplement. For two years he was head of Margaret Thatcher’s think-tank – The Number 10 Policy Unit. He is an authority on politics today, and writes regularly for The Times Literary Supplement and the London Review of Books. His most recent titles include Kiss Myself Goodbye: The Many Lives of Aunt Munca and Big Caesars and Little Caesars: How They Rise and How They Fall, from Julius Caesar to Boris Johnson. Tab Content 6Author Website:Countries AvailableAll regions |