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OverviewFull Product DetailsAuthor: Susan GreenhalghPublisher: The University of Chicago Press Imprint: University of Chicago Press Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.513kg ISBN: 9780226834733ISBN 10: 0226834735 Pages: 352 Publication Date: 23 August 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsList of Figures and Tables List of Abbreviations Introduction: What Is Soda Science, and Why Does It Matter? Part 1. Making Soda Science in the United States Chapter 1. ILSI and the Birth of Soda Science Chapter 2. Ad Hoc Partnerships: Taking Soda Science to the American People Chapter 3. Coca-Cola: Fighting Science with Science Chapter 4. Soda Science at Its Peak Coda 1. Reckoning: The Collapse of Soda Science in Its Home Country Part 2. Taking Soda-Defense Science to China Chapter 5. Laying the Groundwork Chapter 6. Getting Soda Science Endorsed in China Chapter 7. Translating Soda Science into Chinese Policy Chapter 8. Doing Ethics: The Silent Scream Coda 2. Soda Science Lives On: A Policy Brief Conclusion: So What, and What Now? Acknowledgments Appendix 1: Core Concepts Appendix 2: Methods Notes Works Cited IndexReviews"""Brava! Greenhalgh's Soda Science is a deeply researched, well-documented expos� on how Coca-Cola and other major food corporations hired mercenary scientists to mislead the public into believing that as long as you exercised, you could consume plenty of calories and not gain weight. That initiative fell apart in the United States, but Coca-Cola and its accomplices were able to infiltrate the public health system of China, helping stop the world's most populous country from instituting programs that would make its people healthier.""--David Michaels, author of The Triumph of Doubt: Dark Money and the Science of Deception" """Soda Science is a brilliant story of corporate science, carefully researched and compellingly told. When the US obesity epidemic was a set of statistical warning signs, Coca-Cola and other makers of ultraprocessed food and drink started up scientific research programs focused on exercise. A squad of industry-supported scientists and research organizations steered discussions away from calories consumed and toward calories spent. They taught people to think in terms of small changes in daily activity--ten or fifteen minutes of moderate exercise each day. Through seemingly independent non-profits, the industry then exported the model, to Mexico, Latin America, and especially to China, the world's biggest market and biggest fan of science-based policy.""--Sergio Sismondo, author of Ghost-Managed Medicine: Big Pharma's Invisible Hands ""Brava! Greenhalgh's Soda Science is a deeply researched, well-documented expos� on how Coca-Cola and other major food corporations hired mercenary scientists to mislead the public into believing that as long as you exercised, you could consume plenty of calories and not gain weight. That initiative fell apart in the United States, but Coca-Cola and its accomplices were able to infiltrate the public health system of China, helping stop the world's most populous country from instituting programs that would make its people healthier.""--David Michaels, author of The Triumph of Doubt: Dark Money and the Science of Deception" “Brava! Greenhalgh’s Soda Science is a deeply researched, well-documented exposé on how Coca-Cola and other major food corporations hired mercenary scientists to mislead the public into believing that as long as you exercised, you could consume plenty of calories and not gain weight. That initiative fell apart in the United States, but Coca-Cola and its accomplices were able to infiltrate the public health system of China, helping stop the world’s most populous country from instituting programs that would make its people healthier.” -- David Michaels, author of The Triumph of Doubt: Dark Money and the Science of Deception “Soda Science is a brilliant story of corporate science, carefully researched and compellingly told. When the US obesity epidemic was a set of statistical warning signs, Coca-Cola and other makers of ultraprocessed food and drink started up scientific research programs focused on exercise. A squad of industry-supported scientists and research organizations steered discussions away from calories consumed and toward calories spent. They taught people to think in terms of small changes in daily activity—ten or fifteen minutes of moderate exercise each day. Through seemingly independent non-profits, the industry then exported the model, to Mexico, Latin America, and especially to China, the world’s biggest market and biggest fan of science-based policy.” -- Sergio Sismondo, author of Ghost-Managed Medicine: Big Pharma’s Invisible Hands Author InformationSusan Greenhalgh is the John King and Wilma Cannon Fairbank Professor of Chinese Society Emerita at Harvard University. She is the author of Fat-Talk Nation: The Human Costs of America’s War on Fat, Just One Child: Science and Policy in Deng’s China, Under the Medical Gaze: Facts and Fictions of Chronic Pain, and Cultivating Global Citizens: Population in the Rise of China, among other books. 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