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OverviewIn this unique book, Thomas Mickey looks at public relations from a humanistic definition that is focused on understanding publics rather than controlling them or predicting their behavior. Most public relations books assume several theories, which are more positivist in their approach, because they view public relations as a science. Sociodrama moves beyond that assumption to take public relations as a form of interaction. In this application of the theory of Sociodrama to public relations, Mickey describes Sociodrama's focus on language as the way to constitute the organization rather than as a tool to get something done. The author explains how the theory of Sociodrama proposes elements and levels of a drama present in our language. His study makes use of 2 qualitative research methodologies: focus groups and Q sorting, with a whole chapter of the book devoted to case studies. Mickey's study allows students to obtain a different view of public relations and makes the reader aware of the drama in the language of the organizations and the language of the public. The practitioner can use the knowledge gained from this book to interact in a way which builds a relationship with the publics, talking with them, and not to them. Full Product DetailsAuthor: Thomas J. MickeyPublisher: University Press of America Imprint: University Press of America Dimensions: Width: 13.20cm , Height: 1.00cm , Length: 21.90cm Weight: 0.186kg ISBN: 9780761800286ISBN 10: 076180028 Pages: 136 Publication Date: 28 November 1995 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: No Longer Our Product Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationThomas J. Mickey is Professor of Communications at Bridgewater State College. Tab Content 6Author Website:Countries AvailableAll regions |
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