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OverviewCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects. This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector. Full Product DetailsAuthor: Jaishri Jethwaney (Ministry of Health & Family Welfare, (Govt of India))Publisher: Taylor & Francis Ltd Imprint: Routledge India Edition: 2nd edition Weight: 0.570kg ISBN: 9781032859484ISBN 10: 1032859482 Pages: 210 Publication Date: 22 July 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of figures. List of tables. Preface. 1. Overview of Social Sector in India 2. Social Marketing 3. Corporate Social Responsibility and NGO Engagement 4. Advocacy, Communication, and Social Mobilisation 5. Grassroots Communication 6. How to Plan and Execute a Social Communication Campaign: Case Studies 7. Hands-On Skills on Writing and Social Media Use. Index.ReviewsAuthor InformationJaishri Jethwaney completed her Ph.D. from the School of International Studies, JNU, her Masters in Political Science from Hindu College, Delhi University, and professional education in mass communication and journalism both in India and abroad. In an academic career spanning over 25 years, she was Professor and Programme Director at the Indian Institute of Mass Communication. Currently she is Senior Advisor in the Immunology Technical Support Unit (ITSU) of the Ministry of Health and Family Welfare, Government of India, leading the public health communication on vaccination, the largest globally, since December 2022. Tab Content 6Author Website:Countries AvailableAll regions |
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