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OverviewThis second edition presents the core fundamentals of the subject in 11 manageable chapters while maintaining the book's scientific integrity. The research methods students need to understand, interpret, and analyze social psychological research are emphasized throughout. The streamlined approach provides an economical textbook for students and a flexible format that allows instructors to cover the entire book in a single semester. A book specific Web site contains a free online study guide and a variety of teaching tools. An Instructor's Manual/Test Bank and a Computerized Test Bank are also available. Full Product DetailsAuthor: Kenneth S. Bordens , Irwin A. HorowitzPublisher: Taylor & Francis Ltd Imprint: Psychology Press Ltd Edition: 2nd edition Weight: 2.500kg ISBN: 9781138136991ISBN 10: 1138136999 Pages: 528 Publication Date: 18 February 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews"""The sociocultural/historical perspective is the strength of the book. I very much favor the idea of a black and white text that is less expensive for the student."" —Dr. Mary E. Kite Ball State University ""They provide some interesting examples--the kinds of examples I in fact use to help students deal with the material...I find this length appealing...Surely it is a better choice than those huge, expensive books that I feel guilty about requiring...I thought the Bordens-Horowitz book was better...in length, readability, and topic coverage..."" —Vaida Thompson University of North Carolina at Chapel Hill" The sociocultural/historical perspective is the strength of the book. I very much favor the idea of a black and white text that is less expensive for the student. -Dr. Mary E. Kite Ball State University They provide some interesting examples--the kinds of examples I in fact use to help students deal with the material...I find this length appealing...Surely it is a better choice than those huge, expensive books that I feel guilty about requiring...I thought the Bordens-Horowitz book was better...in length, readability, and topic coverage... -Vaida Thompson University of North Carolina at Chapel Hill Author InformationBordens, Kenneth S.; Horowitz, Irwin A. Tab Content 6Author Website:Countries AvailableAll regions |