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OverviewThe First Best-Practice Guide to Executing Any Type of Social Computing Project Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently. In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant. • From mega-trends to micro-issues Mastering both high-level strategy and day-to-day, ground-level management • Defining the social experience you want to provide to your community Clarifying how members can join together and collaborate on collective tasks • Focusing on the crucial human factors Building a culture of engagement in deeper collaborative relationships • Promoting effective leadership and governance Setting ground rules that work appropriately for the situation, without “oppression” • Building the skills to manage and measure your collaborative project Discovering the skills necessary to effectively lead computing projects Full Product DetailsAuthor: Rawn ShahPublisher: Pearson Education (US) Imprint: Financial TImes Prentice Hall Dimensions: Width: 23.70cm , Height: 1.70cm , Length: 16.00cm Weight: 0.390kg ISBN: 9780132357791ISBN 10: 0132357798 Pages: 192 Publication Date: 01 April 2010 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Out of Print Availability: Awaiting stock  Table of ContentsAcknowledgments xiii About the Author xiv Chapter 1 Social Computing on the Ascent 1 Reshaping the Way We Work 5 Integrating into Business Processes and Activities 8 Summary 9 Chapter 2 Sharing a Social Experience 11 Modeling Social Experiences 17 Different Experiences for a Complex World 21 Summary 23 Chapter 3 Leadership in Social Environments 25 Governance and Leadership Models 28 A Selection of Leadership Models 29 The Centralized Models 29 The Delegated Model. 32 The Representative Model 34 The Starfish Model 35 The Swarm Model 36 Choosing a Leadership Model 37 Leaders and Influencers 40 Summary 42 Chapter 4 Social Tasks: Collaborating on Ideas 45 The Structure of Social Tasks 46 Identifying Beneficiaries 47 Describing the Form of Aggregation 48 Building a Template for a Task 49 Different Models of Social Tasks 49 Idea Generation 50 Codevelopment 53 Finding People 58 Summary 60 Chapter 5 Social Tasks: Creating and Managing Information 61 Recommendations and Reviews 61 Reviews 62 Direct Social Recommendations 63 Derived Social Recommendations 65 Creating and Categorizing Information 66 Sharing Collections 67 Folksonomies and Social Tagging 68 Direct Social Content Creation 70 Derived Social Content Generation 71 Filtering Information 72 Social Q&A Systems 73 Summary 74 Chapter 6 Social Ecosystems and Domains 75 Grouping Instances 75 Grouping Tools 77 Grouping Audiences into Domains 78 Who in the Organization Should Run the Social Environment? 81 Summary 83 Chapter 7 Building a Social Culture 85 Defining a Culture for a Social Environment 86 Ideology and Values 87 Behavior and Rituals 88 Imagery 90 Storytelling 92 Culture and Maturity of Social Environments 93 The Cultural Impact of Social Architecture 94 How Social Experience Models Impact Culture 94 How Social Leadership Models Impact Culture 97 How Social Tasks Impact Cultural Values 99 Summary 99 Chapter 8 Engaging and Encouraging Members 101 Belonging and Commitment 101 Creating a Model for Identifying Commitment 103 Maturing over a Lifecycle 108 Programs to Grow or Encourage Your Social Group 112 Membership Reward Programs 112 Recruiting Evangelists and Advocates 114 Member Training and Mentoring Programs 116 Summary 117 Chapter 9 Community and Social Experience Management 119 The Value and Characteristics of a Community Manager 120 Personality Traits and Habits 125 Where Do Community Managers Fit in an Organization? 127 Community Manager Tasks and Responsibilities 129 Member and Relationship Development 129 Topic and Activity Development 132 Administrative Tasks 133 Communications and Promotion 135 Business Development 136 Summary 137 Chapter 10 Measuring Social Environments 139 What Can You Measure? 140 Dimensions of Measurement 143 Types of Metrics 144 Metrics and Social Experiences 147 Measurement Mechanisms and Methods 149 Quantitative Analytic Measurement Mechanisms 149 Qualitative Measurement through Surveys and Interviews 150 Summary 152 Chapter 11 Social Computing Value 153 Defining the Structure of a Social Environment 154 Choosing a Social Experience 154 Setting a Social Leadership Model 156 Defining a Social Task 157 Grouping Experiences and Identifying the Audience Domain 159 Cultural Forces Shaping Social Environments 160 Social Computing and Business Strategy 161 Index 163ReviewsAuthor InformationRawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations. In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments. An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering. He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics. Tab Content 6Author Website:Countries AvailableAll regions |
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