Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (paperback)

Author:   Rawn Shah
Publisher:   Pearson Education (US)
ISBN:  

9780132711678


Pages:   192
Publication Date:   07 April 2011
Format:   Paperback
Availability:   Awaiting stock   Availability explained


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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (paperback)


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Overview

"We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to ""pull the plug"" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly."

Full Product Details

Author:   Rawn Shah
Publisher:   Pearson Education (US)
Imprint:   Financial TImes Prentice Hall
Dimensions:   Width: 15.60cm , Height: 1.10cm , Length: 22.70cm
Weight:   0.260kg
ISBN:  

9780132711678


ISBN 10:   0132711672
Pages:   192
Publication Date:   07 April 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Acknowledgments     xiii About the Author     xiv   Chapter 1   Social Computing on the Ascent     1 Reshaping the Way We Work     5 Integrating into Business Processes and Activities     8 Summary     9   Chapter 2   Sharing a Social Experience     11 Modeling Social Experiences     17 Different Experiences for a Complex World     21 Summary     23   Chapter 3   Leadership in Social Environments     25 Governance and Leadership Models     28 A Selection of Leadership Models     29 The Centralized Models     29 The Delegated Model.     32 The Representative Model     34 The Starfish Model     35 The Swarm Model     36 Choosing a Leadership Model     37 Leaders and Influencers     40 Summary     42   Chapter 4   Social Tasks: Collaborating on Ideas     45 The Structure of Social Tasks     46 Identifying Beneficiaries     47 Describing the Form of Aggregation     48 Building a Template for a Task     49 Different Models of Social Tasks     49 Idea Generation     50 Codevelopment     53 Finding People     58 Summary      60   Chapter 5   Social Tasks: Creating and Managing Information     61 Recommendations and Reviews     61 Reviews     62 Direct Social Recommendations     63 Derived Social Recommendations     65 Creating and Categorizing Information     66 Sharing Collections     67 Folksonomies and Social Tagging     68 Direct Social Content Creation     70 Derived Social Content Generation     71 Filtering Information     72 Social Q&A Systems     73 Summary     74   Chapter 6   Social Ecosystems and Domains     75 Grouping Instances     75 Grouping Tools     77 Grouping Audiences into Domains     78 Who in the Organization Should Run the Social Environment?     81 Summary     83   Chapter 7   Building a Social Culture     85 Defining a Culture for a Social Environment     86 Ideology and Values     87 Behavior and Rituals     88 Imagery     90 Storytelling     92 Culture and Maturity of Social Environments     93 The Cultural Impact of Social Architecture     94 How Social Experience Models Impact Culture     94 How Social Leadership Models Impact Culture     97 How Social Tasks Impact Cultural Values     99 Summary     99   Chapter 8   Engaging and Encouraging Members     101 Belonging and Commitment     101 Creating a Model for Identifying Commitment     103 Maturing over a Lifecycle     108 Programs to Grow or Encourage Your Social Group     112 Membership Reward Programs     112 Recruiting Evangelists and Advocates     114 Member Training and Mentoring Programs     116 Summary     117   Chapter 9   Community and Social Experience Management     119 The Value and Characteristics of a Community Manager     120 Personality Traits and Habits     125 Where Do Community Managers Fit in an Organization?     127 Community Manager Tasks and Responsibilities     129 Member and Relationship Development     129 Topic and Activity Development     132 Administrative Tasks     133 Communications and Promotion     135 Business Development     136 Summary     137   Chapter 10  Measuring Social Environments     139 What Can You Measure?     140 Dimensions of Measurement     143 Types of Metrics     144 Metrics and Social Experiences     147 Measurement Mechanisms and Methods     149 Quantitative Analytic Measurement Mechanisms     149 Qualitative Measurement through Surveys and Interviews     150 Summary     152   Chapter 11  Social Computing Value      153 Defining the Structure of a Social Environment     154 Choosing a Social Experience     154 Setting a Social Leadership Model     156 Defining a Social Task     157 Grouping Experiences and Identifying the Audience Domain     159 Cultural Forces Shaping Social Environments     160 Social Computing and Business Strategy     161   Index     163

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Author Information

Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.   In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.   An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.   He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.

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