Overview

Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original research while using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), and librarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Full Product Details

Author:   Hana S. Noor Al-Deen ,  John Allen Hendricks
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 14.90cm , Height: 2.40cm , Length: 22.30cm
Weight:   0.472kg
ISBN:  

9780739180099

ISBN 10:   0739180096
Pages:   307
Publication Date:   19 November 2012
Audience:   Professional and scholarly ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Figures and Tables List of Appendices Foreword Preface Acknowledgments Part I. Social Media and Social Networking Chapter 1. Facebook Chapter 2. Social Media and Persuasion Chapter 3. The Trivial Pursuits of Mass Audiences Using Social Media Part II. Social Media and Education Chapter 4. Social Media in Education Chapter 5. You Can't Go Back Now Chapter 6. Tweeting 101 Chapter 7. Cultivating a Community of Learners Part III. Social Media and Strategic Communication Chapter 8. Attitudes and Perceptions about Social Media among College Students and Professionals Involved and Not Involved in Strategic Communications Chapter 9. Beyond the Press Release Chapter 10. Marketing and Branding in Online Social Media Environments Part IV. Social Media and Politics Chapter 11. Social Media and the Millennial Generation in the 2010 Midterm Election Chapter 12. Social Media and Youth Activism Chapter 13. Black Youth, Social Media, and the 2008 Presidential Election Part V. Social Media and Legal/Ethical Issues Chapter 14. Legal Pitfalls of Social Media Usage Chapter 15. The Realm of the Expected Chapter 16. Tweets, Blogs, Facebook, and the Ethics of 21st Century Communication Technology Index About the Editors About the Contributors

Reviews

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically. -- Joan Van Tassel, National University This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. -- Gary Copeland, University of Alabama A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media. -- Everette E. Dennis, Northwestern University in Qatar Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, is not designed as an ethics text, but many of the chapters uncover ethical questions inherent in this new medium. The book becomes a much more effective text for teaching ethics by the very fact that it was not meant to do so. Each chapter raises questions that, because of the infancy of the medium, have yet to be fully examined. Some of these ethical questions arise from research behavior in social media spaces... Many of the studies in this collection provide excellent real-world examples of the challenges and possible pitfalls of research in the realm of social media. Journal of Mass Media Ethics

This excellent edited book smartly moves the literature about social media past the wow-gee-whiz/technology-love-fest stage that has accompanied the emergence of these new means of communication. It gives a good 360-view of why social media are important, including who uses them, and how and why they use them. It also covers legal and ethical issues raised by social media, a crucial set of concerns that come to the fore as these media grow in adoption, usage, and influence. Communication students will find in this book a thoughtful and rich perspective on activities they take for granted and accept uncritically. -- Joan Van Tassel, National University This book provides explanations that will be useful for both academics and professionals interested in communication and its societal functions to inform, to create context, to spread dominant and emerging cultures, and of course to entertain. -- Gary Copeland, University of Alabama A brave and successful effort to capture the essence and importance of social media with rigorous studies that add up to a vital snapshot in time of this ever-changing platform. Under editors Noor Al-Deen and Hendricks, some twenty-five scholars offer a unique and pace-setting assessment of the newest of the new media. -- Everette E. Dennis, Northwestern University in Qatar

Author Information

Hana S. Noor Al-Deen is professor of communication at University of North Carolina Wilmington. John Allen Hendricks is chair of the Department of Mass Communications at Stephen F. Austin State University and holds the rank of professor. He is editor of The Twenty-First-Century Media Industry and Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House as well as three other books

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