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OverviewFull Product DetailsAuthor: Francisco J. Martínez-López , Yangchun Li , Susan M. YoungPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2022 Weight: 0.553kg ISBN: 9783031145742ISBN 10: 3031145747 Pages: 243 Publication Date: 24 September 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPart I: An Introduction to Social Media Monetization.- 1. Introduction.- Part II: A Strategic Framework for Social Media Monetization.- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising.- 3. How Companies Can Use Social Media for Social Selling.- 4. How Social Media Profits from Advertising and Social Commerce.- 5. How Social Media Can Monetize by Offering Premium Service or Content.- Part III: Know-how for Companies to Monetize Social Media.- 6. Monetization Process for Companies.- 7. Social Media Strategy Design.- 8. Optimizing the Use of Four Major Social Media Platforms.- 9. Cases and Analyses of Companies Leveraging Social Media.- Part IV: Knowhow for Social Media Companies to Garner Maximal Revenue.- 10. Monetization Strategy Implementation for Social Media Companies.- 11. Business Model Design for Social Media Companies.- 12. Information System and Structure Design for Social Media Monetization.- 13. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions.- 14. Cases and Analyses of Social Media Companies.- Part V: Buried Treasure in the Roadmap Towards Monetization.- 15. New Technologies to Enhance Money-Making Potential.ReviewsAuthor InformationFrancisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Yangchun Li is a lecturer in Business Administration at the School of Management, Zhejiang University of Technology (China). Susan M. Young is Associate Professor of Accounting and Taxation at Gabelli School of Business, Fordham University (New York, USA). Professor Young has previously held positions at Emory University, Baruch College of the City University of New York and is an adjunct faculty member at Columbia University (New York, USA). Tab Content 6Author Website:Countries AvailableAll regions |
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