Social Media Monetization: Platforms, Strategic Models and Critical Success Factors

Author:   Francisco J. Martínez-López ,  Yangchun Li ,  Susan M. Young
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2022
ISBN:  

9783031145773


Pages:   243
Publication Date:   25 September 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Social Media Monetization: Platforms, Strategic Models and Critical Success Factors


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Author:   Francisco J. Martínez-López ,  Yangchun Li ,  Susan M. Young
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   1st ed. 2022
Weight:   0.397kg
ISBN:  

9783031145773


ISBN 10:   3031145771
Pages:   243
Publication Date:   25 September 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Yangchun Li is a lecturer in Business Administration at the School of Management, Zhejiang University of Technology (China). Susan M. Young is Associate Professor of Accounting and Taxation at Gabelli School of Business, Fordham University (New York, USA). Professor Young has previously held positions at Emory University, Baruch College of the City University of New York and is an adjunct faculty member at Columbia University (New York, USA).

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