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OverviewThis book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale. Full Product DetailsAuthor: Patric FinkbeinerPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2017 Dimensions: Width: 15.50cm , Height: 2.20cm , Length: 23.50cm Weight: 0.887kg ISBN: 9783319485430ISBN 10: 3319485431 Pages: 346 Publication Date: 30 November 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction.- Industry Background.- Literature Review.- Research Approach.- Participant Observation.- Qualitative research: semi-structured expert interview.- Quantitative research approach.- Conclusion.- Discussion.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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