Overview

Social Media and Oil in Southern California: Greenwashing Los Angeles interrogates the politics of invisibility that permeates Southern California’s oil industry. Most residents are completely unaware that hospitals, schools, businesses, and homes are built among the thousands of active wells in Los Angeles County. Since the early 1900’s, the oil industry used social media to greenwash itself and obscure the material consequences of drilling and refining. From postcards to YouTube, social media has been a key tool in the arsenal of the fossil fuel industry. Jason L. Jarvis argues that oil–not Hollywood–is the key industry that drives the California dream. Scholars of communication, environmental studies, and rhetoric will find this book of particular interest.

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9781793630995

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Reviews

"""Jason L. Jarvis works at the intersection of environmental and visual rhetorics to provide important insights into the functions of advertising campaigns by the petroleum industry and their role in obscuring environmental impacts and harms in Los Angeles. Additionally, the book provides astute observations and clear arguments that track the evolution of social media from postcards to YouTube as it simultaneously lays out the consequences for greenwashing oil production and refinement in Southern California. For anyone interested in environmental or visual rhetorics this is an essential read.""--Samuel P. Perry, Baylor University"

Author Information

Jason L. Jarvis is associate professor in the Department of Communication at Loyola Marymount University.

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