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OverviewFull Product DetailsAuthor: Teresa Berenice Treviño Benavides , Ana Teresa Alcorta Castro , Sofia Alejandra Garza Marichalar , Mariamiranda Peña CisnerosPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2023 Weight: 0.120kg ISBN: 9783031334511ISBN 10: 3031334515 Pages: 53 Publication Date: 25 June 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationTeresa Berenice Treviño Benavides is a Research Professor of Marketing at Universidad de Monterrey, Mexico. Her research focuses on online consumer behavior and digital marketing, specifically consumer–brand relationships on the internet; the motivations of different online segments, regarding social media; uses and gratifications relating to social media; electronic word-of-mouth; and the impact of online marketing strategies on consumers. Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, and Elena Catalina Baker Suárez have a marketing degree from Universidad de Monterrey, Mexico. Their research focus is on online consumer behavior and social media use and addiction. Tab Content 6Author Website:Countries AvailableAll regions |
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