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OverviewThe explosive growth of social media has introduced a new class of influencers. Every day, tens of millions of individuals go online to broadcast their opinions, ideas and attitudes to the world. These new influencers control the conversation and play a significant role in shaping the opinions, attitudes and decisions of others. Companies have to invest in managing their reputations by monitoring and engaging in this fluid medium. Full Product DetailsAuthor: Stephen J Andriole , Vincent J Schiavone , Luis F SchiavonePublisher: Listenlogic Imprint: Listenlogic Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.429kg ISBN: 9780988731103ISBN 10: 098873110 Pages: 192 Publication Date: 27 March 2013 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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