Overview

This is the first book to gather leading designers, creators and industry insiders to reflect on sneaker design and its ground-breaking impact on popular culture. Contributors provide insights into the evolution of sneakers from sport-wear to style icons, the processes and people involved in sneaker design and its global future. Through conversations with the people directly involved in the creation of sneakers, it speaks to the next generation of sneaker designers and wearers by asking: who are the people involved in the design of a sneaker? How do their roles and approaches differ? How does their individual work contribute to the collective effort of making a sneaker? What will the future of sneaker design be? Richly illustrated, it includes iconic sneakers, drawings and sketches, prototypes as well as glimpses in the manufacturing process. Across three chapters - Style and Culture, People and Processes, The Future - the approaches and experience of industry leaders unfold the past, present, and future of sneakers as style icons and cultural facilitators. Contributors turn to the next generation of designers with an open challenge to move the industry towards a more positive direction for both the people and the planet.

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9781872005539

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Reviews

Sneakers that speak to the culture...--Megan C. Hills CNN: Style

"The history of the sneaker is a reflection of cultural, societal and technological change. By looking at, recording and analysing this history, much can be anticipated of the future of the industry.--Mark Hedley ""Square Mile"" Charts how particular brands and styles were adopted and developed by different subcultures around the world, from Tokyo to Cape Town, becoming the unofficial uniforms of specific tribes.--Oliver Wainwright ""Guardian"" While there's no question that the exhibition has the clear goal of attracting younger audiences, it still feels very necessary. Once the symbol of athleticism, sneakers have long transcended their primary function to become fashion items - and even art at times. If anything, recent years have proven just how much of a hot asset sneakers are for investors.--Sarah Osei ""Highsnobiety"" Sneakers that speak to the culture...--Megan C. Hills ""CNN: Style"""

Charts how particular brands and styles were adopted and developed by different subcultures around the world, from Tokyo to Cape Town, becoming the unofficial uniforms of specific tribes.--Oliver Wainwright Guardian While there's no question that the exhibition has the clear goal of attracting younger audiences, it still feels very necessary. Once the symbol of athleticism, sneakers have long transcended their primary function to become fashion items - and even art at times. If anything, recent years have proven just how much of a hot asset sneakers are for investors.--Sarah Osei Highsnobiety Sneakers that speak to the culture...--Megan C. Hills CNN: Style

Author Information

Alex Powis is an art director, creative strategist, and copywriter working in cultural marketing, sneakers and sportswear. Brands he has worked with include adidas, asics, Dazed, Dimensions Levi's, Nike, Puma, Reebok, Vans, and Vauxhall. He co-founded the cult UK streetwear blog The Daily Street and Crepe City magazine, publishing five issues globally as creative director and editor.

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