Overview

Our small to medium enterprises (SMEs) will face the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. SMEs in the Digital Economy explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market. This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.

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Martina Battisti is a senior lecturer in the School of Management at Massey University in New Zealand. Martina has undertaken commissioned research and consultancy for a number of government agencies, and led the first longitudinal survey of SMEs in New Zealand. Delwyn Clark is a professor of Strategic Management and Associate Dean of Research at the Faculty of Management at University of Waikato. BERNICE KOTEY is Associate Professor of Small Business Management and Accounting at the University of New England, Armidale in NSW, Australia. Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years' experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management. TUI MCKEOWN is a senior lecturer in the Department of Management within the Faculty of Business & Economics at Monash University in Melbourne, Australia.

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