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OverviewInternationalization is a process in which specific attitudes or orientations are associated with successive stages in the evolution of international operations and is a key element of entrepreneurship. International retailing as a subject area is concerned with explaining the directional and motivational issues associated with the process in the retail industry. The Irish food industry's role as an industry based on innovative and competitively priced products, produced using quality agricultural inputs through the application of the latest production, logistics and marketing technologies, means that even in the context of a likely decline in the volume of Irish primary agricultural production, the Irish food industry can be expected to continue to be an important contributor to Irish national income.By looking at the current business climate it is evident that internationalization is growing at a rapid rate. In today's business environment an increasing number of firms realise that international expansion represents an opportunity to increase ones target market and also to achieve further growth. Internal and external factors may provide the firm with the reasons and opportunity and motive to go international. Internal factors provide the absolute advantage while external factors may provide the motives. This book identifies these factors associated with exporting foodstuffs into retail by conceptualising internationalization theory in a manner that accommodates the extra problems associated with the exportation of foodstuffs to retail. Full Product DetailsAuthor: Brian HealyPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition Weight: 0.780kg ISBN: 9781443813464ISBN 10: 144381346 Pages: 155 Publication Date: 26 April 2010 Audience: Professional and scholarly , Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationBrian Healy is a researcher in the Kemmy Business School, University of Limerick, Ireland. His research interests include entrepreneurship, innovation, SME internationalization strategies, public policy making, strategic management, new product development processes, new product performance, product advantage and social network marketing in small firms. Tab Content 6Author Website:Countries AvailableAll regions |
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