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OverviewA profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This book tells the dramatic story of one company—Chiquita Brands International—that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name “Banana Republic” to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana “seal of approval” to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior--a model that shows how multinational companies can become motivated to solve critical global problems. Full Product DetailsAuthor: J. Gary Taylor , Patricia J. ScharlinPublisher: Yale University Press Imprint: Yale University Press Dimensions: Width: 14.00cm , Height: 0.20cm , Length: 21.00cm Weight: 0.463kg ISBN: 9780300102338ISBN 10: 030010233 Pages: 304 Publication Date: 11 March 2004 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews"""One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best."" Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF""" One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best. Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF Author InformationJ. Gary Taylor is president and Patricia J. Scharlin is vice president of The Environment Group, New York City. Tab Content 6Author Website:Countries AvailableAll regions |
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