Overview

“This book should be at the top of the list for any entrepreneur looking to learn from the experiences of others to fully understand the exhilarating journey from startup to successful exit. This book contains wisdom from people who have been there, done that. A true treasure for the entrepreneurial community.” —David Galbenski, serial entrepreneur, past global chair of the Entrepreneurs’ Organization, and cofounder and chair of the Global School of Entrepreneurship An Essential Guide for Entrepreneurs at Every Stage of Business Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a road map for owners looking to expand their small businesses by doing more business with big business. Cynthia’s down-in-the-trenches stories, along with those from other small-business CEOs and big business experts, show you how to connect with highly sought-after customers and win them over! You’ll learn how to: Create an organization that is operationally efficient, creative, and entrepreneurial Raise capital and find partnerships Find your company’s voice Attract and win contracts from much larger companies Serve complex, global companies by forging strong relationships Most important, you’ll learn how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed as well: from start-up issues to growing the business, human resource concerns to strategic planning—not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive. 

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9781632652133

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Reviews

"""I have read hundreds of books in the entrepreneurial ecosystem designed to help entrepreneurs build and scale businesses. This book should be at the top of the list for any business owner looking to learn from the experiences of others to fully understand the exhilarating journey from start-up to successful exit. This book contains wisdom from people who have been there, done that. This book is a true treasure for the entrepreneurial community. This book, quite simply, rocks!"" --David Galbenski, serial entrepreneur, past global chair of The Entrepreneurs' Organization, and cofounder and chair of the Global School of Entrepreneurship ""From our experience at the Edward Lowe Foundation, Cynthia Kay is one of the best and brightest entrepreneurs in Michigan. This book shares her success story and is chockfull of leadership lessons that address a broad spectrum of small-business challenges, from start-up to succession planning. What also makes this book a great read is its relevancy: Kay looks at how the small-business landscape has significantly changed in recent years, from aftershocks of the pandemic to shifts in the economy."" --Dan Wyant, chairman and president of the Edward Lowe Foundation ""Whether you've got an idea ready to grow or are looking for inspiration to take a new step in your business, this book will ignite your entrepreneurial spirit. Cynthia Kay shares her own wisdom, and that of fellow entrepreneurs, through candid anecdotes, practical advice, and thought-provoking reflections. What a fantastic resource for businesses of all stages."" --Brian Calley, president and CEO, Small Business Association of Michigan ""Entrepreneurship is in Cynthia Kay's DNA! In Small Business, Big Success, Cynthia provides a roadmap for anyone who wants to start (or grow) their own business. The lessons on these pages are filled with essential strategies and tactics that are born through the experience and wisdom of a seasoned professional. Small Business, Big Success should be required reading for all MBA students and is a complete gift for business owners of all sizes."" --Terri DeBoer, meteorologist, Lifestyle show host, and author of Encore Season, Grieving Well, and Brighter Skies Ahead ""Cynthia's new book arrives at the perfect time. Small business is tough. It's not for the faint of heart. The past few years have clearly shown it. Take the wisdom, lessons, and tips in the book and apply them to your own business. Having been self-employed for nearly twenty years, I picked up several tips and ways to improve my own business. Use Cynthia's thirty-five-plus-year track record of success in this excellent book to guide and mentor you along the small business journey. Bravo Cynthia!"" --Tony Rubleski, bestselling author and entrepreneur, MindCaptureGroup.com ""Cynthia's conversational style makes this book easy to read and understand while still providing real-life anecdotes that are as intriguing as they are illustrative. Her own successful move from broadcasting to small-business entrepreneur gives her the unique ability to effectively communicate how her valuable strategies can help any small-business owner beat the odds and grow their company. This book tackles everything a small-business owner needs to know from start-up to stimulus to stepping down."" --Heather Ripley, CEO RipleyPR, author of Next Level Now PR Secrets to Drive Explosive Growth for Your Home Service Business"

Author Information

"Cynthia Kay is the founder of Cynthia Kay and Company, an award- winning media production and communications consulting firm that serves organizations from the Global Fortune 100 and small business to non-profits. Well-known clients include UL Laboratories, Cisco Technologies, Siemens Industry, Inc., USA Jet, Siemens Energy, Nestle, and others. Cynthia was named Woman Owned Small Business Supplier of the Year by Siemens in 2018 and one of the 50 Most Influential Women in West Michigan five times. She is the former board chair of the Small Business Association of Michigan (SBAM) and also served as the board chair for the National Small Business Association (NSBA). She is currently on the Advisory Board of the Marketing Department for the Seidman School of Business at Grand Valley State University and Michigan Celebrates Small Business (MCSB), which awards the ""50 Companies to Watch."""

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