Overview

Economics and the Business Environment' presents the essential principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

Full Product Details

Author:   John Sloman ,  Elizabeth Jones
Publisher:   Pearson Education Limited
Imprint:   Financial Times Prentice Hall
Edition:   3rd edition
Dimensions:   Width: 19.40cm , Height: 1.90cm , Length: 26.50cm
Weight:   0.930kg
ISBN:  

9780273734864

ISBN 10:   0273734865
Pages:   386
Publication Date:   24 January 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Replaced By:   9781292000800
Format:   Mixed media product
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Guided tour Preface Custom publishing Acknowledgements Part A - Introduction Chapter 1: Business and the economic environment Part B - Markets, demand and supply Chapter 2: The working of competitive markets Chapter 3: Demand and the consumer Chapter 4: Supply decisions in a perfectly competitive market Part C - The microeconomic environment of business Chapter 5: Pricing and output decisions in imperfectly competitive markets Chapter 6: Business growth and strategy Chapter 7: Multinational corporations and business strategy in a global economy Chapter 8: Labour and employment Chapter 9: Government, the firm and the market Part D - The macroeconomic environment of business Chapter 10: The economy and business activity Chapter 11: National macroeconomic policy Chapter 12: The global trading environment Chapter 13: The global financial environment Web appendix Key ideas Glossary Index

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Author Information

John Sloman is Director of the Economics Network the economics subject centre of the Higher Education Academy based at the University of Bristol. He is the author of several best-selling textbooks in economics used by students across the world, and also published by Pearson Education. Elizabeth Jones is a Teaching Fellow in Economics and her teaching interests include the economics of education, health care and poverty issues. She delivers the core first year modules in Economics at the University of Exeter, as well as teaching the Economics of Social Policy.

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