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*Skin for Skin was a familiar Hebrew saying in Job's time, and most likely referred to bartering by means of skins of animals, which seemed to suggest that a man would give all (the skin) he owned in exchange for food that would save his life. This is in line with the conventional wisdom that Christianity or not, anyone would give or do anything to make gain, especially in business. Skin for Skin is therefore an amalgamation of the author's experiences as a Christian in business, and addresses this central theme, confirming that with the grace of God, and the willingness to obey Him, it needn't be so. A Christian can go through all the challenges and vicissitudes of business without compromising his or her faith and still come out right.The book's three-part account tries to capture as best as possible what it entails to run with a God-given vision in the face of unbelievable confrontations; the raw and hurtful challenges, and the honey-sweet successes and rewards. If you sense as you read along that I sometimes wax emotional and even melancholic, you must indulge me. I am very deeply emotional about anything Prima Garnet. I feel about the agency much the same way one feels about an only child one dearly loves; and it's got nothing to do with commercial consideration. I believe God put this level of emotional attachment in my heart so I would be able to do the work.Skin for Skin will also seek to use this opportunity to x-ray the advertising business especially in Nigeria, from the perspective of a dispassionate practitioner, who non-stop since 1982 has been active in this exciting profession that Jerry Della Femina, an American advertising executive lustily described this way, Advertising is the most fun you can have with your clothes on. It continues to be a very important global industry, such that TIME in one of its issues before the start of the 21st century classified advertising as one of the ten most important professions, which would shape the new millennium!

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9781790190119

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