Overview

On the fast track to startup success, a car speeding across the street jeopardized everything she'd built in a split second.Constantly battling life-altering trauma, PTSD, a traumatic brain injury, and the cutthroat fashion world, Just Bones Boardwear founder Jennifer Berk Weisman refused to let the accident define her and steal her identity. She had to do more than reinvent the boardshort. She had to reinvent herself. On her journey from stay-at-home mom to an innovative entrepreneur surviving unexpected adversity, Jennifer conquered every obstacle with a fierce determination to succeed. More than fluff, fabric, and fashion, Sink or Swimwear shares the powerful true story of recovery, hope, and resilience that will inspire you to channel your own inner strength to overcome trauma or chase your entrepreneur dreams. Discover: How an unexpected situation can spark a million-dollar innovation. Shocking complications in the pursuit of business goals: a trademark lawsuit; wire fraud and cybercrime; and production pitfalls. An insider tell-all of design competition, photo shoots, fashion shows, and industry parties. Coping strategies to help you plan and balance work, family, and stress with a TBI, PTSD, or persistent physical disability. The personal relationships that better you and your business - and those that don't. A memoir of hope and motivation for every small business owner or trauma survivor, this guide will empower you to reach for the stars even when facing the greatest adversity - because no obstacle is too great to conquer.

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9781737572923

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Reviews

I was immediately struck with her drive and ingenuity to create a new boardshorts brand in a world of old school surfing brands. Jennifer Weisman shows just what can be accomplished if you truly never take no for an answer, no matter how many times you hear it, and how many roadblocks arise. If you truly believe in yourself and your idea, nothing will stop you. -Kathy Wilkie, Sr. Buyer Relations Manager, Surf Expo Sink or Swimwear is the perfect read for anyone who dreams of being an entrepreneur in the fashion industry. -Judy Stein, Executive Director, Swimwear Association of Florida, #SeeYouAtSwimShow As a fellow TBI survivor and business owner I know the struggle that Jennifer endured and can say that the weight breaks most people. Clearly, she's a fighter and tough as nails to still be here and running her business. I think this is a very inspiring read for entrepreneurs with TBI's or just facing absolutely challenging health crises because the pressure doesn't go away. We need inspiration like this to know we can get through it. -Shawn Dollar, Athlete, 2X Guinness World Record Holder Enduring the aftermath of a terrorizing accident is detailed poignantly in Jennifer's new book. You will be hooked on her words detailing a split-second horrific crash - human verses vehicle is never good - and the strength of the human spirit needed to weather the storms of TBI and PTSD. As a fellow TBI Survivor, I recommend Jennifer's book to anyone in need of compassion, love, and the will to overcome life's obstacles. -Greg Nordfelt, MBA, Author, Inspirational Keynote Speaker, National Speakers Assoc, TBI Mentor, Intermountain Healthcare

Author Information

Jennifer Berk Weisman is the owner of Just Bones Boardwear, a swim apparel company. Her adjustable waist design won two patents and TasteTV's Best Swimwear of 2016 Award for special functionality. Featured in ELLE, InStyle, Vogue, and other major press, her swimwear was worn throughout Ghost Shark, an original SyFy movie. After surviving a major car accident as a pedestrian, Jennifer braved PTSD, a traumatic brain injury, and additional physical trauma to continue running her business with remarkable success. Learn more at jenniferberkweisman.com.

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