Overview

Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the ""new normal."" Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to: -Prune your innovation and business portfolio to liberate resources for more promising initiatives - Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers - Reinvent your innovation process to drive fresh growth - Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities - Appeal to increasingly value-conscious customers to fend off low-cost attackers In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.

Full Product Details

Author:   Scott D. Anthony
Publisher:   Harvard Business Review Press
Imprint:   Harvard Business Review Press
Dimensions:   Width: 15.50cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.334kg
ISBN:  

9781422139011

ISBN 10:   1422139018
Pages:   145
Publication Date:   02 June 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Chapter 1: The Great Disruption Chapter 2: Prune Prudently Chapter 3: Re-feature to Cut Costs Chapter 4: Increase Innovation Productivity Chapter 5: Master Smart Strategic Experiments Chapter 6: Share the Innovation Load Chapter 7: Learn to Love the Low End Chapter 8: Drive Personal Reinvention Chapter 9: What's Next for Innovation?

Reviews

Author Information

Scott D. Anthony is president of Innosight, an innovation consultancy, and lead author of The Innovator's Guide to Growth: Putting Disruptive Innovation to Work. At Innosight, he has worked with clients ranging from national governments to leading consumer-products, media, health-care, telecommunications, and software companies.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions