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Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools. --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization. --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School

"""Back in economic history, we find that a Dutch philosopher from the 17th century -- Mandeville -- elicited luxury as the sole support for the economy to work. the Scottish Adam Smith, a century later -- well-known as the father of economics -- was heavily influenced by Mandeville. Trini Callava went with all vigor back to history, and thoroughly pursued a profound study of silk -- an icon of luxury of all times -- as key not to just social and economic order, but also, an anthropological need. The strategy of luxury should be a core study in all business schools."" --Alejandro Ruelas-Gossi, PhD, Clinical Professor of Strategy and Innovation, Universidad de Navarra, School of Economics & Business ""Trini takes a unique perspective to explore and understand the remarkable journey of silk through the ages as a symbol of luxury. In this journey, the reader will get a chance to ponder culture, consumerism, and globalization."" --Michael Tsiros, PhD, Patrick J. Cesarano Professor and Chair of Marketing, University of Miami Business School"

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Trini Callava Ph.D. is a marketing lecturer at University of Miami's School of Business Administration, specializing in marketing strategy, luxury brands, and international marketing. She has an MBA in marketing and a Ph.D. in organization and management. She is fluent in Spanish, English, and Portuguese.

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