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OverviewConventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant, but also the age of showbiz politics. Full Product DetailsAuthor: Kathryn Cramer BrownellPublisher: The University of North Carolina Press Imprint: The University of North Carolina Press Dimensions: Width: 15.60cm , Height: 2.80cm , Length: 23.50cm Weight: 0.612kg ISBN: 9781469617916ISBN 10: 1469617919 Pages: 304 Publication Date: 30 November 2014 Audience: Professional and scholarly , College/higher education , Professional and scholarly , Professional & Vocational , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsBrownell writes clearly, concisely, and incisively.-- Choice Author InformationKathryn Cramer Brownell is assistant professor of history at Purdue University. Tab Content 6Author Website:Countries AvailableAll regions |
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