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OverviewShopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition. Full Product DetailsAuthor: Markus Ståhlberg , Ville MailaPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Edition: 2nd Revised edition Dimensions: Width: 16.50cm , Height: 2.30cm , Length: 24.00cm Weight: 0.600kg ISBN: 9780749464714ISBN 10: 0749464712 Pages: 296 Publication Date: 03 February 2012 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsA fantastic read - no matter who you are in the organization Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company ""A fantastic read - no matter who you are in the organization"" * Darren Marshall, Vice President, Global Customer & Shopper Marketing, The Coca Cola Company * Author InformationMarkus Stahlberg (editor) is the CEO of Phenomena Group Ltd. Ville Maila (editor) is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe. It is the global leader in package promotions with more than 40 offices in as many countries. Tab Content 6Author Website:Countries AvailableAll regions |