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OverviewFull Product DetailsAuthor: Naohiro Matsumura (Osaka University)Publisher: WW Norton & Co Imprint: Liveright Publishing Corporation Dimensions: Width: 14.70cm , Height: 2.00cm , Length: 21.80cm Weight: 0.318kg ISBN: 9781631497810ISBN 10: 1631497812 Pages: 192 Publication Date: 20 November 2020 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsMatsumura's collection of 'shikake' ideas and theories embody the timeless Japanese pride in the design of 'cleverness'. . . . The shikake book is a useful 'shikake' itself for planning and creating experiences that can deliver higher customer lifetime value.--Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, Life Whether you work in marketing, product design, or merely want to delight and inspire your customers and colleagues, Matsumura's powerful, inclusive method will show you how to create sustainable behavioral change.--Nir Eyal, best-selling author of Hooked and Indistractable Author InformationNaohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan. Tab Content 6Author Website:Countries AvailableAll regions |
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