Overview

What if your ""procrastination problem"" is actually your brain working exactly as designed-just in an environment it wasn't built for? Twenty-five percent of adults identify as chronic procrastinators. Among students, that number hits 95%. These aren't statistics about lazy people. They're about millions trapped in cycles of shame and self-hatred based on a fundamental misunderstanding of how human brains actually work. Every productivity guru selling discipline and optimization is peddling neuroscientific nonsense. Serial entrepreneur and reformed perfectionist Brant Maxwell spent fifteen years trying every productivity system known to humanity. Apps, coaches, color-coded calendars, morning routines that would make Navy SEALs proud-nothing worked. His breakthrough came not through finding the perfect system, but through understanding why his brain interprets mundane tasks as mortal threats and responds by protecting him through avoidance. Combining personal experience with research from leading neuroscientists, Maxwell reveals that procrastination isn't a character flaw-it's emotion regulation gone awry. Your brain doesn't distinguish between a charging tiger and a boring email. Both trigger the same fight-or-flight response that shuts down the prefrontal cortex you need for complex tasks. The solution isn't more willpower. It's working with your neurobiology instead of against it. Through frameworks like the Minimum Viable Human approach and Strategic Mediocrity principles, Maxwell shows how to transform perfectionist paralysis into sustainable progress. This book demolishes toxic productivity culture while offering practical strategies for people whose brains refuse to cooperate with traditional advice-from the ADHD entrepreneur who works in 72-hour bursts to the perfectionist parent who's paralyzed by impossible standards. Transform your relationship with: Task initiation and executive dysfunction Perfectionist paralysis and shame spirals Traditional productivity advice that backfires Emotional regulation during overwhelming periods Building systems that honor your limitations Stop fighting your brain. Start understanding it. Because you're not lazy, broken, or weak-you're human, operating with ancient neurobiology in a modern world. And that's not a bug. It's a feature that needs the right operating manual.

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