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OverviewAqui esta! Here it is - the long-awaited new edition of Serving Latino Communities . Alire and Ayala, both past presidents of REFORMA (the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking), build the case for increased service to this important and growing community and provide ideas for making outreach a success. Chapter coverage helps library staff understand the needs of their library's Latino community; develop successful programs and services; obtain funding for projects and programs; prepare staff to work more effectively with Latinos; establish partnerships with relevant external agencies and organizations; improve collection development; and perform effective outreach and public relations. This second edition features a new emphasis on electronic and Web resources to aid in outreach, new strategies for conducting focus groups and bilingual surveys, an increased number of programming ideas, and even more examples of bilingual promotional materials. A completely revised and updated resource directory points to the best publications, organizations, and sites for more information on this growing community. Full Product DetailsAuthor: Camila Alire , Jacqueline AyalaPublisher: Neal-Schuman Publishers Inc Imprint: Neal-Schuman Publishers Inc Edition: 2nd Revised edition Volume: No. 80 Dimensions: Width: 21.60cm , Height: 1.80cm , Length: 27.90cm Weight: 0.658kg ISBN: 9781555706067ISBN 10: 1555706061 Pages: 260 Publication Date: 15 October 2007 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |