Overview

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Full Product Details

Author:   Jochen Wirtz (National University Of Singapore, Singapore) ,  Christopher Lovelock (.)
Publisher:   World Scientific Publishing Co Inc (USA)
Imprint:   World Scientific Publishing Co Inc (USA)
Edition:   8th Revised edition
Dimensions:   Width: 22.10cm , Height: 2.80cm , Length: 27.70cm
Weight:   1.724kg
ISBN:  

9781944659004

ISBN 10:   1944659005
Pages:   800
Publication Date:   11 April 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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