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OverviewSuccessful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the ""serious play"" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As digital technology makes prototyping more cost-effective, serious play will soon lie at the heart of all innovation strategies, influencing how businesses define themselves and their markets. Author Michael Schrage is one of today's most widely recognized experts on the relationship between technology and work. In Serious Play, Schrage argues that the real value in building models comes less from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technological models can actually change us--improving the way we communicate, collaborate, learn, and innovate. With real-world examples and engaging anecdotes, Schrage shows how companies such as Disney, Microsoft, Boeing, IDEO, and DaimlerChrysler use serious play with modeling technologies to facilitate the collaborative interactions that lead to innovation. A user's guide included with the book helps readers apply many of the innovation practices profiled throughout. A landmark book by one of the most perceptive voices in the field of innovation. Full Product DetailsAuthor: Michael Schrage , Tom PetersPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 16.50cm , Height: 2.20cm , Length: 24.10cm Weight: 0.549kg ISBN: 9780875848143ISBN 10: 0875848141 Pages: 272 Publication Date: 10 December 1999 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsPreface Overview Part I: Getting Real 1. The New Economics of Innovation 2. A Spreadsheet Way of Knowledge 3. Productive Waste 4. Measuring Prototyping Paybacks Part II: Model Behavior 5. Our Models, Ourselves 6. Preparing for Surprise 7. Perils of Pathological Prototyping Part III: Capturing the Value of Innovation 8. An Interaction Way of Knowledge 9. Evolving with Our Prototypes User's Guide Bibliography Index About the AuthorReviewsAuthor InformationMichael D. Schrage is a research associate at the MIT Media Lab, A Merrill Lynch Forum Innovation Fellow and a columnist for Fortune magazine. Tab Content 6Author Website:Countries AvailableAll regions |
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