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OverviewFull Product DetailsAuthor: Bertil HultenPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.420kg ISBN: 9781526423252ISBN 10: 1526423251 Pages: 240 Publication Date: 27 May 2020 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsIntroduction Chapter 1: Sensory Marketing Principles Chapter 2: The Sensory Brain Chapter 3: Sensory Principles for Vision Chapter 4: Sensory Principles for Sound Chapter 5: Sensory Principles for Smell Chapter 6: Sensory Principles for Touch Chapter 7: Sensory Principles for Taste Chapter 8: Multi-Sensory PrinciplesReviewsAuthor InformationDr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research. He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings. Tab Content 6Author Website:Countries AvailableAll regions |
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