Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

Author:   Jeb Blount ,  Jeb Blount
Publisher:   Ascent Audio
ISBN:  

9798212199490


Publication Date:   09 August 2022
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers


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Overview

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process. In each chapter, you'll find practical exercises designed to help you master the Selling the Price Increase system. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to successfully engage customers in price increase conversations. You'll learn: how to navigate multiple price increase scenarios: broad-based, targeted, non-negotiable, negotiable, defending, presenting, and asking; the eight price increase narratives and three drivers of customer price increase acceptance; how to avoid the big mistakes that trigger resentment and drive customers into the arms of your competitors; the 9-Box Risk-Profile Framework for targeting accounts for price increases; a repeatable process for confidently approaching price increase conversations; the Five-Step Price Increase Messaging Framework; and much more.

Full Product Details

Author:   Jeb Blount ,  Jeb Blount
Publisher:   Ascent Audio
Imprint:   Ascent Audio
ISBN:  

9798212199490


Publication Date:   09 August 2022
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Jeb Blount is an acclaimed trainer and the internationally bestselling author of fourteen books, including Virtual Training, Virtual Selling, Fanatical Prospecting, Sales EQ, People Follow You, and Inked. Through his global training organization Sales Gravy, Jeb and his team help companies of all sizes accelerate sales productivity and revenue growth fast. Jeb Blount is an acclaimed trainer and the internationally bestselling author of fourteen books, including Virtual Training, Virtual Selling, Fanatical Prospecting, Sales EQ, People Follow You, and Inked. Through his global training organization Sales Gravy, Jeb and his team help companies of all sizes accelerate sales productivity and revenue growth fast.

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