Selling the Arsenal of Democracy: America's Weapons of World War II as seen in Homefront Magazines

Author:   Glenn A. Knoblock
Publisher:   Fonthill Media Ltd
ISBN:  

9781781558638


Pages:   144
Publication Date:   24 November 2022
Format:   Paperback
Availability:   In stock   Availability explained
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Selling the Arsenal of Democracy: America's Weapons of World War II as seen in Homefront Magazines


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Overview

"This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were ""sold"" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight."

Full Product Details

Author:   Glenn A. Knoblock
Publisher:   Fonthill Media Ltd
Imprint:   Fonthill Media Ltd
Dimensions:   Width: 21.60cm , Height: 1.00cm , Length: 27.60cm
Weight:   0.767kg
ISBN:  

9781781558638


ISBN 10:   1781558639
Pages:   144
Publication Date:   24 November 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

"Introduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 ""Reading"" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography."

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Author Information

Glenn A. Knoblock was born in Ohio and gained a BA in History from Bowling Green State University. He has had a lifelong interest in World War II, inspired by the war-time service of his grandfather and his great-aunt. He is the author of over twenty books, including several which document African American naval service during the war, and was the main military contributor for Harvard University and Oxford University Press' landmark African American National Biography project. He lives in New Hampshire with his wife Terry and his daughter Anna.

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