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OverviewExamines how the Kennedy administration and the media constructed the space program in ways designed to win congressional and public approval Examines the Kennedy administration's rhetorical campaign to persuade Congress and the public to adopt a manned flight to the moon. In so doing, the study addresses three key themes. First, it illuminates the contrasting nature of technical and narrative arguments and explores how those arguments play different roles in public discussion of social policy. Second, the book examines how both the executive branch and the news media function to help set the agenda in American politics. Offering a case study of the increasingly complex relationship between the government and the media. Finally, Selling Outer Space explores the power of technology to shape and direct human action. Full Product DetailsAuthor: James Lee KauffmanPublisher: The University of Alabama Press Imprint: The University of Alabama Press Dimensions: Width: 16.00cm , Height: 2.10cm , Length: 23.00cm Weight: 0.503kg ISBN: 9780817307479ISBN 10: 0817307478 Pages: 208 Publication Date: 30 November 1994 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsSelling Outer Space is a case study of the complex relationship between the government and the media. Anyone interested in public relations, or how the news media operate, should read this book. Every library should own it. --Academic Library Book Review A valuable addition to the body of science communication research that examines the tension between expert and public perspectives on such issues as risk and the environment. --Sciphers (Science Communication Interest Group) Kauffman's compelling book . . . examines how the Kennedy administration and the media constructed the space program in ways designed to win congressional and public approval. Kauffman analyzes the construction of the space program as a series of rhetorical moves, raising questions not only about the media, government, and technology but also about how we understand public life. --Journal of American History Author InformationAndrew Lytle is one of America's foremost men of letters. He is the author of The Long Night, reissued by The University of Alabama Press in 1988. Mr. Lytle resided in Monteagle, Tennessee, until his death. Tab Content 6Author Website:Countries AvailableAll regions |
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